Today, the 2nd Media, the public affairs arm of the Outdoor Advertising Association of the Philippines (OAAP) proves that billboards are not just for advertising purposes but also a venue to showcase the talent of Filipino photographers and painters as they launch the Manila Outdoor Gallery Route.

“Art throughout history has always inspired change by always going beyond the frame,” said Dondie Bueno, 2nd Media spokesperson. “And with the OAAP, we aim for the Manila Outdoor Gallery Art Route to be a catalyst for change in the metro by pushing the boundaries of what billboards can be.” He added.

Located in key locations across the metro, Manila Outdoor Gallery Route is dubbed as the biggest outdoor gallery in Asia. It features artworks from 10 of the most promising Filipino artists such as Popo San Pascual, Riel Hilario, Eddie Boy Escudero, Jose Terence Ruiz, Mario V. Fernandez, gari Buenavista, MM Yu, Christina Quisumbing Ramilo, Lotsu Mones, and Tina Fernandez of ArtInformal who also curated the said exhibit.

Through the Manila Outdoor Gallery Route, 2nd Media and OAAP aims to raise awareness that billboards are in fact effect channels for communication and are not just tools for advertising. “We want these painting and photographs on billboards to enrich and entertain people. We want them to engage in discussions about the artwork they saw at North Luzon Expressway or how they liked the one in Cubao better.” Bueno continued.

Here’s the glimpse of the biggest outdoor gallery in Asia: